More and more people are searching the net looking for video. In 2008, just over half of searchers on Google were looking, exactly, for videos. Thus as an online marketer, what does that mean for you? It means that you need to be harnessing the power of video on your sites. How? On a squeeze page. A video squeeze page profits you in several ways.

There are a ton of ways to use video marketing. You could make training videos, demonstration videos, or promotional videos for directories similar to YouTube. But using video on your squeeze page is what transforms a random visitor to your site into a hot lead - a potential customer. And video converts between seven and ten times more than just plain text.

So where do you start?

Firstly, keep your in general aim in mind. You want the person who watches this video to opt-in to your mailing list, so they have to watch it and come away wanting to sign up for your newsletter, or for the information you are offering them on your list.

This means that you require to write a script that is targeted to your perfect client. Do you know who they are? Better discover! Know what they desire, what they need, and what's keeping them up at night. Start out by identifying who they are right off the bat in your video. The most effective strategy to do this is in the form of a question. Asking a question that your best client is likely to have is a great way for them to see, at once, if they're interested in what you are offering.

Identify several problems or challenges that they are likely to have, and that the product or service you are offering solves. After you've done this for some paragraphs, tell them what's in it for them if they subscribe. What will they get? Why will it aid them?

Lastly, you require a call to action. You can't get any video squeeze page profits unless you tell people what the next step is! Tell them exactly what you want them to do - enter their name, e-mail address and whatever other info you're collecting, and then click the submit button. Tell them that after they do that, they'll have access to your content, or receive your email report, or be added to your newsletter list.

While most people record this as a voiceover or record themselves simply saying into the camera, you could use graphics and text, along with royalty-free music, in your videos. It's more useful, however, if your visitors see you 'in person' - this permits them to make a connection between you and what you're offering, and will help them feel like they know you.

You don't want your video to be too long. For the best video squeeze page profits, keep it plain and concise - under five minutes, and even shorter than that if you can! Two minutes is most probably tops for most video squeeze pages.

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